Business

KFC Uses Trump’s Nuclear Tweet To Dunk On McDonald’s

REUTERS/Aly Song/File Photo

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Ryan Pickrell China/Asia Pacific Reporter
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It appears some businesses have decided to incorporate President Donald Trump’s nuclear standoff with North Korean dictator Kim Jong Un into their online advertising.

Kentucky Fried Chicken mimicked Trump’s “nuclear button” tweet to savage competitor McDonald’s on Twitter.

The assault follows a tweet by the president responding to Kim’s New Year’s address, in which he warned the U.S. that he has a button on his desk to order a nuclear strike.

With the rise of Twitter, fast food restaurants such as Wendy’s, McDonald’s, and KFC have developed a significant online presence, using Tweets to market products in a more relatable way. Apparently, Trump’s “nuclear button” tweet was just too good to pass up for KFC’s social media team.

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