Walt Disney Co. made a bold bet on social networks as an emerging entertainment platform Tuesday by agreeing to acquire gaming company Playdom Inc. for $563.2 million.
Playdom is among the largest makers of online social games, which allow players to organize mock mafia hits, coordinate sorority soirees or play other games on networks such as Facebook and MySpace.
The deal positions Disney to capitalize on a segment of the video game industry that’s rapidly expanding.
Full story: Disney to buy Playdom Inc. for $563.2 million – latimes.com