Powerful Digital Marketing Strategies Every Small Business Should be Using

Why is digital marketing so powerful today? It’s simple, people are spending more time on social media and the internet. According to Earth web, 4.95 million people use the internet for various purposes daily. If you are a business owner or marketer, this data should tell you that it’s time to embrace digital marketing.

Marketing is not a walk in the park if you factor in the budgets, planning, and execution. However, promoting your products or services is easy with the right strategies. Here are powerful digital marketing strategies every small business should be using:

Email Marketing

Every business is fighting for customers’ attention, and advertisements have surged and even become a nuisance for some internet users. That is why some opt for ad-free premium services. 

What does this say about email marketing? If someone subscribes to your marketing emails, they are interested in your products or services. Emails are professional, can pass information in various formats, and are consensual. Email marketing targets potential customers intentionally and lets you personalize your messages to meet clients’ needs.

Social Media Marketing

Looking for a powerful yet affordable digital marketing strategy? Leverage popular social media platforms like Facebook, Instagram, TikTok, and Twitter to promote your business. This is hands down the cheapest way to draw customers’ attention. Setting up business profiles on these platforms is free, and you can market your products and services without paying for social media ads.

For instance, if you are a car dealer, you can set up a business account on Instagram and add a premium car stock image library with proper descriptions for each image. Engage with followers in the comment section to boost your reach. 

Search Engine Marketing

The heart of digital marketing is putting your business before customers where they are online. Most customer searches begin on search engines, and you can never go wrong with well-executed search engine marketing (SEM).

You can use paid advertisements, pay-per-click (PPC) ads, local keywords, and list your business on Google My Business. Google My Business has become effective as customers learn better ways of searching for business information online. List your business on Google My Business and ask happy clients to leave reviews and feedback.

Telling a Brand Story

Many marketers and business owners aren’t aware that connecting emotionally with customers and fulfilling their needs is better than telling them what a product will do for them. This is why big brands like LandRover use emotional stories to connect with their customers. 

For instance, to celebrate its 70th anniversary, LandRover rolled out a brand storytelling series that told stories of LandRover owners and how their vehicles had impacted their lives. This strategy was successful and drove sales for the brand in the US.

Influencer Marketing

For the longest time, business owners viewed influencer marketing as a strategy for big companies and corporations. This notion could not be further from the truth. There is an influencer for every business. It all depends on your marketing campaign goals.

For instance, if you sell skincare products, you may not bag an endorsement from Bella Hadid, but you can leverage the 100,000 fans of a TikTok influencer who teaches her followers skincare tips and tricks. The goal is to partner with the right influencer.